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A new layout with excellent practice    

Purpose

    Founded on March 16, 1999, Lubricants Business Division of CPC Corporation, Taiwan integrates manpower and resources of production, logistics, marketing, and technical service of lubricants in order to provide clients with a consistent range of services. In the rapidly changing market, the Division is able to improve competitiveness and global and domestic market shares and maximize the operating effect.

    The scope of business includes the import of raw materials, blending and filling, transportation and warehousing, domestic and foreign sales, and research and development (Refining & Manufacturing Research Institute) of lubricants. Upholding a responsible attitude, which is the principle of sustainable development, the Division provides products and technical support as well as refined service and continuously invests in development of energy efficient products in order to fulfill corporate social and environmental responsibilities.


Vision

    Meeting distribution channels and clients; needs with distinct products and instant service, CPC remains its leading position in lubricants in Taiwan; featuring quality, reasonable pricing, and stable supply, CPC expands foreign sales and further secures its position in Asia-Pacific lubricant markets.


Development strategy

    The Division continuously invests in buildings and adjusts operating structures in order to  improve competitiveness  and ensure sustainable and stable development when facing severe challenges in the market. The inauguration of lubricant blending automation and oil laboratory not only improves operating efficiency and capacity, but also strengthen customer services.

    The strategic positions in the mid-term and long-term development include building a competitive business model, transforming the Division into a lubricant company, and expanding businesses in Asia-Pacific markets; development strategies include strengthening infrastructure and transportation network, building flexible production operations and increasing output and capacity, advancing research, technical support, and channels and consolidating the domestic market expanding Vietnam and ASEAN markets with MAXIHUB Company Limited, strengthening the supply of base oil and information systems and improving operating efficacy, and building complete structures and human resources and creating growth.


Talent

    The Division consists of over 150 employees who are full of abilities, vitality, and creativity. With a long-term focus on employee training, the Division allows employees to have complete know-how and experiences in market development and operations and soundly plans and executes management, production, sales, and customer services.

1.Focus on professional training and experience heritage

    The Division continuously recruits young professionals and emphasizes job training of all levels in order to provide expertise and skills and guide employees to obtain professional licenses; with the establishment of a knowledge management platform, the Division continuously accumulates skills and experience in order to achieve corporate restructuring and sustainable development. 

2.Implement the job rotation and strengthen manpower quality

    The Division implements the job rotation to strengthen employees working abilities and development, expand their horizons, and improve the second specialty; the Division also provides management and leadership training based on job demands and personality traits in order to take good advantage of manpower.